DSTOQ // DSTOQ is the first fully licensed (blockchain based) decentralised stock exchange allowing users to invest in real-world assets such as equity, bonds and commodities with cryptocurrency. This gives companies, particularly in emerging markets, the opportunity to access global financial resources with ease. Our goal in creating DSTOQ’s brand identity was to create a story and visual language that would carry the brand on its ever-changing journey to engage tech-savvy investors and the start-up community. The logo, a comet-like ‘D’ which is made up of a coin and a hand, represents the dynamics and acceleration of the current financial market. Symbolically, it represents the brand’s easy, hands-on usability for new layman investors. The two light/day components reflect the daily market cycle which changes constantly: rising, falling and rising again.
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Disciplines: Branding, Digital, Print